Dan Ariely on social norms and cheating @TED.com

In a talk entitled Our Buggy Moral Code Dan Ariely discuesses cheating and social norms. Of significant note

0. Intuition is usually bullshit. Prove it.

1. a lot of people cheat just a little bit
2. when we remind people of their morality, cheating goes down.
3. when we can distance ourselves from the objective of the cheating (for example money) cheating will go up
4. when we see people cheating around us, and those people are part of our community, cheating goes up.
5. when we see people cheating around us, and those people are a part of an oppoistional community, cheating goes down